for the automotive indusrty
Search Engine Optimisation
Driving traffic to your site
Even the world of search engine optimisation SEO has been demystified by the world of plug-ins. A Dutch company Yoast, from humble beginnings (just one guy) has grown to provide one of the most successful plug-ins around.
A plug-in that will help you optimise your site for those keywords and key phrases that you’d like to be known (and found) for.
Combine this tool with well considered keyword research and a carefully crafted outreach campaign to build links and truly cost-effective SEO results can be obtained, within almost any budget.
Reach out to your customers
Creating a social media presence is vital to any digital marketing campaign
- Post your stock
- Engage with your clients online
- Dissuss the industry
Email marketing is a highly effective tool that enables you to keep in touch with your existing customers and, attract new ones. Simple newsletters containing information about new products, case studies or specific promotional offerings make ideal content that is both readable and adds value to your offering.
Of course, email’s unique selling point is that most email engines incorporate click tracking technology that tells you exactly who clicked on what and when, allowing you to identify exactly which customers are interested in which areas of your business and target further marketing activities accordingly.
Effective online marketing campaigns are always built around a cohesive and coordinated strategy. The idea is that each strand of your campaign should aim towards a common goal, each activity forming a pillar supporting your overall objective. Above all, online campaigns need to be measurable, you can quickly identify which of your pillars or strands are performing well and allocate resources accordingly.
A famous industrialist once said “about half of the money I spend on marketing is wasted, the problem is I don’t know which half”.
Online digital marketing allows you to identify exactly what is working and what is not.