Effective online marketing campaigns are always built around a cohesive and coordinated strategy. The idea is that each strand of your campaign should aim towards a common goal, each activity forming a pillar supporting your overall objective. Above all, online campaigns need to be measurable, you can quickly identify which of your pillars or strands are performing well and allocate resources accordingly. 

A famous industrialist once said “about half of the money I spend on marketing is wasted, the problem is I don’t know which half”.

Online digital marketing allows you to identify exactly what is working and what is not