Email marketing is a highly effective tool that enables you to keep in touch with your existing customers and, hopefully attract new ones. Simple newsletters containing information about new products, case studies or specific promotional offerings make ideal content that is both readable and adds value to your offering.

Of course, email’s unique selling point is that most email engines incorporate click tracking technology that tells you exactly who clicked on what and when, allowing you to identify exactly which customers are interested in which areas of your business and target further marketing activities accordingly. ¬†Indeed, the ability to tailor and refine your offerings to specific sectors or even individuals within your contact base is possibly the most remarkable aspect of an effective online digital marketing strategy.