Any successful online marketing campaign strategy in the modern age must include several strands or pillars, each of those pillars should support your marketing activity in other areas. Social media has become a “must have” component of any marketing campaign and has become the most effective way of directly communicating with your target market.

Google now “aggregates” all of your online activity, including social media when assessing the ranking for your site, so omitting it is simply not an option. An effective social media presence will not only allow you to reach out and connect directly with potential clients but will contribute directly to the effectiveness of any SEO activity you undertake.